BT21

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Were you looking for an web-series Universe Original or Universe Animation, a mobile game Puzzle Star or Hello, a Baby Merchandise collection, or perhaps AT21 from the Universe Animation?

BT21, sometimes known as UNIVERSTAR BT21, is a brand project of LINE Friends Corporation in collaboration with BTS. It was created on September 26, 2017, and it was launched on December 16, 2017.

Overview[]

History[]

The character designs were based on the original ideas and sketches by the 7 members of the group. Videos of BTS designing BT21 were uploaded on BT21's YouTube Channel.

The name BT21 is a combination of the group's name BTS and the 21st Century. BTS member Suga once commented that the name should represent both BTS and the 21st Century, so they would live for the next 100 years.

LINE FRIENDS X BTS = BT21[]

BT21 is the first project of LINE FRIENDS CREATORS. It’s new IP created with the collaboration of LINE FRIENDS and BTS Rather than simply creating avatars of the physical appearance of artists, BT21 consists of 8 different charming characters created by BTS members, where all of them actively participated in the whole process from drawing sketches to elaboration.

Why BTS?[]

BTS, the first artist to join the ‘FRIENDS CREATORS’ Project, is a creator that shows a connection in terms of the global character brand LINE FRIENDS’ keywords: Global, Millennials and Trending. BTS has a high popularity ranking and a strong influence in the world, and are great storytellers of our time who can share the story of ‘development in IP’. They send encouraging messages throughout the world and has gone viral internationally.

UNIVERSTAR BT21[]

UNIVERSTAR BT21 is the fictional world of the BT21 characters, family and friends, following the story:

Prince TATA from Planet BT, who had been traveling with VAN, crashed on Earth. In order to spread love, TATA decides to become a star. Finally, they have met six fascinating members: KOYA, RJ, SHOOKY, MANG, CHIMMY, and COOKY and together, they make ‘BT21’, and they are dreaming of becoming the most famous stars in the universe, THE UNIVERSTAR! Will BT21 become UNIVERSTAR, and spread love around?

Collaborations[]

A list of BT21 collaborations and the items created.

Dunkin Donuts: donuts, drinks and cups. (February 2018–present)
Monopoly: bags, notebooks, straps, notes, magnets, etc. (April 2018–present)
Olive Young: handcream, perfume body, towel hoodie, etc. (June 2018–present)
Mediheal: face point masks. (June 2018–present)
T-Money: money cards. (June 2018–present)
Paris Baguette: cakes, bread, desserts, ice creams, etc. (July 2018–present)
Incheon Airport: promotion of Incheon airport. (July 2018–present)
Converse: sneakers. (July 2018–present)
Facebook Messenger: stickers. (July 2018–present)
Hunt Innerwear: pajamas. (July 2018–present)
CGV Cinemas: tumblers. (September 2018–present)
10x10: retractable cables, selfie stick, powerbank, etc. (September 2018–present)
Anti Social Social Club: T-shirts, hoodies and hats. (November 2018-present)
Hello Kitty: T-shirts, hoodies, lunchboxes, dinner plates, etc. (May 2019-present)
Uniqlo: T-shirts. (June 2019-present)
CARAN D’ACHE: pens, cases, etc. (October 2019-present)
Vice Cosmetics: blush and highlighter duos, cheek tint, and eyeshadow palette, etc. (October 2019-present).
TIKTOK: stickers. (November 2019-present).
pinkfong's Baby Shark: music remix. (December 2019-present).
Bershka T-shirts and sweatshirts. (January 2020-present).
Brawl Stars: skins. (July 2022-present).
Super73: bike. (January 2023-present).
ottogi: Soup. (February 2023-present).
McDonald’s: Toy. (February 2023-present).
Dr. Martens: Boot. (March 2023-present).
Kartrider: skins. (May 2023-present).
Yo Gabba Gabba: Photos & Videos (June 2023-present).

List of Events[]

Gallery[]

Trivia[]

BT21 is an idea made by Si-Hyuk Bang after the album Love Yourself 'Her' remains in the top 20 of the Billboard 200 four weeks after its release.[1]
BT21’s eight cartoonish characters were inspired by drawings created by the seven BTS members, with one correlating to each member and the final one representing the band and its fandom, ARMY.[2]
BT21 has a game available on smartphones, which is named PUZZLE STAR BT21.
The BT21 characters are gender-neutral.
- Many fans prefer to call the characters male, and sometimes even female. The three BT21 games, identify the BT21 members as male.
The fandom name for BT21 is UNISTAR